At COMWeb, we are aware that the world around us is constantly changing. Whether it is the newest app, latest technology or fastest smartphone, it is affecting your business even when you don’t realize it. Even the way that you are emailing may need to change.
According to “The Mobile Consumer,” a study reported by Nielsen, 94% of people in the United States use a mobile phone. Of those people, 75% have used their smartphone to access their email in the past 30 days. This is critical information to recognize when you are looking to communicate with your clients because it changes the way they are seeing your traditional email marketing and communication.
According to our own analytics, COMWeb is no exception. Phones are the top devices used to open our emails at 30%, outpacing desktops and tablets. Have you checked your analytics lately? Phones are quickly becoming the top devices used in our daily lives, make sure you are staying connected in the best way.
Here are a few tips and tricks to remember when emailing your client base to optimize the display on a smartphone:
- Keep it simple
- Limit the subject line to 60 characters
- Add a link to your website that is easy to click
- Stay away from large images
COMWeb offers powerful website solutions for HOAs, clubs and communities. Our easy-to-use, full-featured Content Management System is designed for communities and built for professional managers. Our solution works with your existing software to provide the most affordable, full-featured user-friendly websites available. Let COMWeb get you started today. Visit our website www.COMWebInc.net for more information or call 866-491-5397.